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An Industrial Designer, experienced in developing products from concept through to manufacture for both in-house design teams and consultancies.


Providing clear design direction by understanding user behaviours to identify relevant problems and opportunities, delivering functional solutions that add value with careful consideration of environmental impact, quality and cost. 

My Story


My first creative role after graduating from Loughborough University where I studied Industrial Design & Technology was for a leading Oxfordshire design consultancy, Thinkable Design Studio. I joined a talented design team creating solutions for a variety of clients including Zebra (Motorola) and Wave Optics, gaining valuable exposure in a fast paced consultancy. As part of a small team I was heavily involved in all stages of the development process working closely with clients and manufacturers.


Having developed an understanding of the skills and attributes required to deliver successful products I took up the challenge of joining the UK's leading DIY retailer, B&Q. I've always had a passion for making and felt B&Q would be a great opportunity to impact a newly established team. My role enabled me to influence product teams with design thinking and support building ranges across a variety of categories and own brands. Rapidly developing products gaining valuable experience and a deep understanding of materials and manufacturing processes.

I joined Kingfisher plc in 2016 as part of a new 'in-house' design team under the direction of Theo Williams. Our mission is to develop exclusive product ranges for the Kingfisher Group, Europe's largest DIY retailer (B&Q, Screwfix & Castorama). My current role has supported the creation of a design team with strong values and a clear direction, developing successful products ranges that have launched across Europe.

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