Kingfisher plc
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Verve Watering Tools - 2022

We had the opportunity to re-design the full watering tools range, consisting of 30 individual products, across 4 core product categories. I led a multidisciplinary team through the end-to-end product development, collaborating with multiple suppliers across different product types.

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A simple and accessible range offering the essential tools for plant care & garden maintenance. The tools enable users to effortlessly care for their garden, providing an intuitive and engaging experience. 

 

With careful consideration of CMF and trend data we redefined the Verve visual identify. The neutral colour palette and coordinated design language complements the users garden. Recycled plastic (100% post consumer waste) and water saving features have been adopted throughout the range.