An iterative process enabling an empathetic understanding of the problem, balancing what's desirable from a human perspective with technical feasibility.
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Discover

Understand the user and define relevant behaviours

 

 

Observation and analysis

Market research

Context mapping

Design thinking and direction

Explore

Concept development and exploration of viable solutions

 

 

Range mapping

Rapid sketch iterations

Basic prototyping 

CMF

Review workshops

Evolve

Refinement of core functions to provide clarity and focus 

Prototype, test and refine  

Functional requirement validation

Technical feasibility review

CMF clarification and selection

Deliver

Detail proposals and validate to deliver compelling stories 

DFM
Content creation

CGI visualisation

Packaging and POS

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